Export grants promote Barossa Wine abroad

Barker Federal MP Tony Pasin shares how significant grants are welcome boost to Barossa wine producers.

Barker Federal MP Tony Pasin shares how significant grants are welcome boost to Barossa wine producers.

South Australian wine producers have shared in over $750,000 worth of grants to help promote Australian wine in China and USA markets.

This includes 14 wineries from the Barossa who now share in over $168,000 to help promote their wine in the key export markets.

Barker Federal MP Tony Pasin said the funds were a welcome boost to wine producers.

"These grants will help put Barossa wines on the map," Mr Pasin said.

Handouts support wine producers to participate in international trade activities and in-store promotions as well as providing marketing and advertising materials for overseas audiences.

Barossa wineries to benefit are:

  • Artisans of Barossa
  • Henschke Cellars
  • Hentley Farm
  • Hewitson
  • Jo Irvine
  • John Duval
  • Kalleske
  • Lambert Estate
  • Lou Miranda Estate
  • Massena Vineyards
  • Murray Street Vineyards
  • Eisenstone
  • Sorby Adams
  • Ubertas

For Stephen Cook from Eisenstone Wines in Tanunda, the grant has had a "hugely positive outcome" on his business having recently secured two distributors in China.

"Both distributors are committed to significant long-term growth of the brand," Mr Cook shared.

"Overall it is a very positive result that will have a lasting impact."

Meanwhile, Mr Pasin added how the state's wineries are producing a fantastic product and, through this program, they have the opportunity to share that with some of our biggest export partners.

He explained how the initiative has been an integral part of helping wine producers play their part in achieving a $100 billion agricultural sector sector by 2030.

Capped at $1.5 million, the grant program was a key component of the Australian Government's $50 million Export and Regional Wine Support Package - the '$50 million Package'.

Last financial year sales to the USA were worth $432 million, while the value of exports to China, including Hong Kong and Macau, increased 66 per cent to $1.2 billion, from $721 million in 2016-17.