Special wine range unleashed head of International Dog Day, Monday August 26

Max's Cabernet Malbec Clare Valley 2018 with a King Charles Cavalier sketch, is one of two wines to support PetResuce's work. Photo: Supplied

Max's Cabernet Malbec Clare Valley 2018 with a King Charles Cavalier sketch, is one of two wines to support PetResuce's work. Photo: Supplied

It's 'pawsitively' good news for animal lovers with a new wine range, designed to help pets in need, unleashed on the market this month.

Yet the great news is 50 cents from every wine bottle of Sit Stay Society sold will be donated to PetRescue's free adoption programs and services.

PetRescue has a rescue group member located in Lonsdale.

"We are thrilled to have Sit Stay Society wines come on board to raise funds for PetRescue," co-founder and joint ceo Vickie Davy said.

"With 100,000 pets still killed in pounds and shelters in Australia every year, there's so much work to be done in this space, and funding is crucial to impact.

The Sit Stay Society labels are homages to popular dog breeds; Toby's Shiraz Tempranillo Clare Valley 2017 adorned by an illustration of a French Bulldog, while Max's Cabernet Malbec Clare Valley 2018 has a King Charles Cavalier sketch.

The wine company plans to expand the range with further breeds and wine varieties this year, including white wine and rosé options.

Wines also come in 375ml bottle sizes.

Sit Stay Society Toby's Shiraz Tempranillo Clare Valley 2017 and Sit Stay Society Max's Cabernet Malbec Clare Valley 2018 retail for $10 per bottle at select stores.

To support PetRescue, visit www.petrescue.com.au.