A social media campaign headed by Herd of Hope founder Tanunda's Megan McLoughlin has been awarded a much-needed grant to support its not-for-profit work which promotes organ and tissue donation awareness.
Federal Barker MP Tony Pasin joined the founder and supporters, social media specialist Amber Rushton and volunteer Deb Johnson at the Vine Inn, Nuriootpa on Thursday, to hand over $17,600.
His encounter with Mrs McLoughlin, a double organ recipient, left him in awe of her advocacy work and the foundation's past and future initiatives.
The 2019 SA Hero of the Year was instrumental in moving cattle from NT to Bondi Beach to raise awareness and funds.
Thrilled with the grant support, she shared how the money is being used to roll out a series of promotional videos which involves community members, such as the Lienert family, Gomersal, providing light-hearted ways to encourage the public to sign up during DonateLife Week, July 28 to August 4.
In response, Mr Pasin joins her in encouraging people to take a minute out of their day to join the Australian Organ Donation Register.
"20 community-based projects have been awarded funding across the country with Herd of Hope being one such organisation," he said.
"Herd of Hope will use the funding to create seven, one minute videos to run on social media to increase awareness of organ and tissue donation in Australia."
In 2018 community groups involved in the unique campaign included Lyndoch CFS captain Neville Keils who gathered his crew with short notice to participate in the filming. His take home message was "get on board".
Filming further took place after a Kapunda and Tanunda B Grade football match.
This DonateLife Week all Australians are encouraged to register to be an organ and tissue donor at www.donatelife.gov.au to have the opportunity to one day save lives. To date about 1400 Australians are wait-listed for a transplant and a further 11,000 are on dialysis.
Video footage captured will be aired on social media via The Herd of Hope Facebook page.