A 2016 Barossa produced Shiraz has thrown a valuable spotlight on the region having been announced this month as one of two SA wines to help raise $66,600 for cancer research.
The Critic's Choice wine range, which also includes a 2017 Adelaide Hills Chardonnay, was launched by John Fordham in March in collaboration with its makers Cellarmasters and McGuigan Wines.
Importantly, "the funds raised are already being used to enable a talented young doctor to undergo research into hopefully discovering new solutions to combat head and neck cancer," Mr Fordham explained.
The wine crictic was diagnosed with head and neck cancer in 2017 which inspired him to form the Head and Neck Cancer Foundation in conjunction with a team of cancer specialists.
Cellarmasters general manager Ben Copeman-Hill and McGuigan Wines chief executive officer and chief winemaker Neil McGuigan recently presented a cheque to John Fordham and two doctors representing the Head and Neck Cancer Foundation.
This donation provides them the resources to work on their goals.
"At Cellarmasters, we are proud to support John Fordham's Head and Neck Cancer Foundation," Mr Copeman-Hill said.
"We are excited that our customers clearly love the wines and want to support this great cause, because the wines have been flying out the door."
Cellarmasters and McGuigan Wines have each agreed to continue the Critic's Choice program, with the next release of wines due to be announced in 2020.