A new campaign that will help Barossa residents to take control of their health will kick off at the Co-op Fresh Foodland in Nuriootpa this week.
A Healthy Choice will feature cooking demonstrations and workshops that will educate consumers on how to interpret food labels and use the information to make better food choices.
The campaign will also help locals to easily identify 150 healthy choice products, thanks to in-store signage.
The Co-op's Healthy Choice campaign was made possible thanks to a South Australian Government grant through the SA Healthy Towns Challenge and comes after local residents were invited to participate in workshops to help design the program.
"This is a true community program that has been built after consultation with locals on why they make certain food choices and what information they need to choose healthy options in the future," Co-op Fresh Foodland Store Manager, Ken Hodges said.
"The campaign starts this week with a label reading workshop and we're also looking forward to having dietitian Suzannah Smart in store for several cooking demonstrations over the coming weeks."
"Over the coming days shoppers will also notice a number of products on shelves that are clearly marked as 'A Healthy Choice' -these products have been selected based on their levels of sugar, fat, saturated fat, sodium and fibre.
"The goal of this four-month campaign is to give our customers the tools and tips they need to make better food choices and learn more about healthy eating."
The A Healthy Choice label reading workshops will be held monthly, so please visit our website for more details. Places are limited and bookings can be made by emailing Charlotte Williams at email@example.com.
The workshops will involve dietitian Suzannah Smart taking participants on a tour of the supermarket and reviewing the labels on several different food items to demystify the information and empower shoppers to make educated choices.
For more information on the Co-op's A Healthy Choice campaign, visit www.barossa.coop/ahealthychoice
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