A tattoo studio and a charity fundraiser might sound an unlikely pair - yet Ink Obsession are proving that it is an idea that can leave a permanent mark.
On Thursday, May 23, the team at Ink Obsession in Nuriootpa invited people to come and get a cancer-related tattoo, with 100 per cent of the proceeds going directly to the Cancer Council.
Owner Lucy Wenham said the idea was built on a personal connection to the cause.
"Like most people, I have had plenty of friends and family die from cancer so I just think it's a great cause and it can build awareness as well," Ms Wenham said.
"There's actually a lot more people out there than you realise that are suffering through it."
Angie Regnier was one of the first brave clients through the door on the day.
She sat down with Ms Wenham to work on a tattoo for her father and sister who were afflicted with cancer.
Ms Wenham said her team of artists are constantly inspired by the stories people share while they're under the needle.
"We hear so many stories - just a lot of inspirational stories as well," Ms Wenham said.
"When you think your life's bad and then you hear these stories from these other people but yet they're still positive - it's just completely inspirational."
Additionally, the fundraising event included an Australia's Biggest Morning Tea event and a raffle.
This is not the first time the tattoo parlour has used its services to help the community.
After battling intense bushfires in the Adelaide Hills, CFS volunteers were offered free tattoos. The studio has also hosted a World's Greatest Shave event.
"We're always looking for charities of things that we can support," Ms Wenham said.
"It's good to get out there and help the community and we all know someone that's been affected by something."