Stephen Henschke, with Australia's First Families of Wine (AFFW), will be leading a expedition to China next week as part of Wine Australia's 2019 China Roadshow.
AFFW Chairman Stephen Henschke says the trip with the 10 other prestigious wine families will "strengthen a highly valued relationship" that has been built over many years.
"As AFFW, we made our first solo visit to China in 2013, followed by a second visit with Wine Australia last year, in order to help raise the image of Australian wine," Mr Henschke said.
It's fascinating to see how rapidly the Chinese market is developing and changing each time we visit. Chinese wine consumers are gaining more confidence as they learn to appreciate wine.Stephen Henschke
The Australian First Families of Wine is made up of 11 prestigious wine families, including Barossa's Henscke Winery and Yalumba Winery.
"As a group we agree, and as the export figures show, the Chinese market is still very much the future for premium Australian wine," Mr Henschke said.
Kicking off on May 21, the 11 families who make up AFFW will visit Tianjin, Hangzhou, Kunming and Shenzhen during the eight-day tour, with two dedicated AFFW MasterClasses highlighting Wine Australia's itinerary.
Australia's First Families of Wine is a proud and enthusiastic participant in many of Wine Australia's international roadshows and will head to the UK and the US later in the year to continue their profile-raising and tasting mission.