A Festival Lounge and Hub in the heart of Tanunda has become the centrepiece of a collaborative community construction project ahead of the Barossa Vintage Festival.
A small group of local businesses and community groups have worked with the Barossa Visitor Centre and Tourism Barossa to design, develop, construct and create an engaging space for locals and visitors to mingle throughout the 2019 Barossa Vintage Festival.
The many hours of planning and design will culminate in the installation of the Festival Lounge and Hub furniture on the lawns of the Barossa Visitor Centre on April 17.
The Festival Hub concept was developed following research that indicated that the Barossa Vintage Festival lacked a central point and sense of arrival for visitors.
"Innovative concepts like the Festival Lounge and Hub play a significant role in building the Barossa as a genuine events destination," said The Barossa Council Mayor Bim Lange.
"This is a great way to welcome visitors and elevate their experience, as well as provide a focal landing point for locals."
Local creative agency, G-Think Studio designed the Hub with the idea to create an engaging place where people could interact and enjoy the Festival vibe and daily activities as hosted by the Barossa Visitor Centre.
Barossa Vintage Festival presenting partner, Barossa Enterprises supplied all the material for the Vintage Lounge and helped prefabricate the design, while students from Nurioopta High School and the Tinkers Shed have been busy help constructing the furniture ahead of the big installation day.
Barossa Vintage Festival Director, Jenny O'Brien said the concept celebrates the collaborative efforts of Tourism Barossa, The Barossa Council, Barossa Enterprises, Nuriootpa High School, Tinkers Shed, G-Think Studio and The Co-op.
"We saw this as an opportunity to bring many of the Festival partners together to work collectively and deliver a great outcome for the Festival," said Jenny.
"It really is this type of collaboration that showcases what the foundation the Festival is built on - and that is bringing the community together."
The Vintage Lounge and Festival Hub will come alive from April 24 featuring a pop-up wine bar, makers' market, Festival memorabilia exhibition, lawn games, kids' activities and a small stage for buskers to perform live.
The Barossa Council, Manager Tourism Services, Jo Seabrook said the Hub will be a destination in its own right.
"It's a place where people can meet, find out what to do, where to go, who to see, and buy their last-minute tickets all while enjoying the relaxed vibe of the Festival Hub," said Jo.