Making a purchase in the Barossa region is much more than helping a business keep afloat – the roots actually run deeper than any grapevine.
Most of us are unaware that many businesses which dot our towns and landscape, may not necessarily be of local origin, yet they employee local people like you and me.
For example, the Barossa Herald in Nuriootpa – is owned by Nine Australian Community Media (formerly Fairfax Media) – yet the staff are connected with the region; some of which have lived in the Barossa for 40-plus years.
It's much the same with other national businesses which have popped up on the scene in the past few years.
Supporting these so-called 'outside businesses' ensures people are employed in jobs they enjoy, in a region they call home, which in turn means they spend their money locally.
To see a local business close greatly affects us all. It's a loss of knowledge and service that cannot be replaced.
This thriving cycle also helps guarantee Barossa's well-established, history laden or generational business footprints remain.
And just as important, the positive ripple effect also extends to the region's many not-for-profit groups which in turn are stimulated by businesses who provide them with much-needed donations.
Ultimately, the simple act of spending money locally works towards sustaining a healthy and harmonious Barossa.
This special publication has been supported by the following sponsors. Click on the links for more information.