Free seminar for wine tourism and biosecurity

Free training sessions on vine safely and biosecurity in tourism will be hosted this week by Vinehealth Australia. 

The Wine Tourism Biosecurity Program is a free 90 minute wine tourism-focused program for cellar door and tourism staff, including marketing staff.

Topics include:

  • Key biosecurity risks for cellar doors.
  • Dialogue to use when speaking to tourists about biosecurity.
  • Initiatives cellar doors and tour operations can implement to reduce the risks.
  • Tools Vinehealth Australia offers to support cellar doors and tour operations.

Training manager Hayley Conolly said they are excited to announce an improvement to the program run earlier this year.

“We’ve been working with Jing Cao from Chinese Language and Cultural Advice to develop a chapter on ‘communicating with Chinese visitors’, which is extremely relevant to tourism operators in the current climate,” Ms Conolly said.

In the year to December 2017, Chinese tourism to South Australia grew 300 per cent and China was the top market for spending, contributing $416 million to South Australia’s economy – up 55 per cent on the previous year (Tourism Research Australia).

“In the training session, we give you insights into Chinese visitor expectations in the cellar door environment and ideas for effectively conveying the healthy vines message,” Ms Conolly said.

If you’d like to attend a training session, contact Hayley her via email at training@barossa.com.au or phone 0475 505 944.