Significant and vital funds recently acquired by Tourism Barossa will help continue to grow and nurture the Barossa brand both nationally and internationally.
A $48,000 state government grant represented a commitment to seeing the region grow and be exposed to new global markets, according to Tourism Barossa regional tourism manager Cathy Wills.
The funds were provided under the latest round of the Export Partnership Program, where maximum grants were capped at $50,000.
Two other Barossa companies also made the short-list, with Williamstown’s Wine Architect receiving $14,020 and Tanunda’s Langmeil Winery $11,000.
Thrilled with the announcement, Ms Wills said partial funds would be spent on export strategies for 2017-19, which funds both trade collateral and marketing materials.
Funds would also go towards growing the Barossa brand overseas with key countries including North America and the UK, plus traditional markets such as China and India for luxury/leisure travel.
“(With) part of the grant money, we endeavour to hit the corporate business market with trade shows in New Zealand and Melbourne,” Ms Wills said.
The three successful Barossa businesses make up just 14 state exporters and one industry group to share in almost $300,000 under the latest round of the EPP.
Financial support was provided to businesses in the premium wine and food, tourism, manufacturing and environmental services sectors, with 10 companies attracting more than $204,000 to regional areas.
“With more than 72,000 local jobs linked to international trade, our exporters are taking risks and seizing opportunities to grow their businesses and create jobs for South Australians,” Investment and Trade Minister Martin Hamilton-Smith said.
The initiative also provides funding assistance for small and medium-sized businesses to access new global markets through marketing and export development opportunities.
Barossa’s current and aspiring exporters can apply for funding of up to $50,000 for eligible projects through a series of funding rounds.