Iconic SA wine company Seppeltsfield has purchased Quelltaler Estate

Seppeltsfield proprietor and executive chairman Warren Randall.
Seppeltsfield proprietor and executive chairman Warren Randall.

Following the purchase of McLaren Vale’s Ryecroft winery and vineyards earlier this year, Seppeltsfield is set to expand further with the purchase of historic Quelltaler Estate in the Clare Valley.

The iconic Barossa wine company announced the purchase of the Quelltaler winery and vineyard assets from Treasury Wine Estates today.

Seppeltsfield will acquire about 900 acres of proprietary vineyard and lease arrangements in Watervale and Polish Hill and the existing Quelltaler 1000-tonne winery.

While details on the transaction remain confidential, it includes the transfer of the original Quelltaler trademark to Seppeltsfield.

“After 15 years of difficult times – a ‘double down’ – the Australian wine industry is on the rise again, mainly due to the emergence of China as a strong new market for Australian wine,” Seppeltsfield proprietor and executive chairman Warren Randall said. 

“The acquisition of premium viticultural and winemaking assets at this time will support the Seppeltsfield group’s desire to increase its market share in an already rising market.”

Treasury Wine Estates will retain ownership of the Annie’s Lane brand, which will continue to be made and promoted within the group’s portfolio.

The cellar door site in Watervale will be closed for the time being while strategic planning continues for its future usage.

Prior to the formation of the Annie’s Lane brand, the site was known as Quelltaler Estate with a history in the Clare Valley dating back to 1851, mirroring that of Seppeltsfield Barossa.

It was noted in the 1900s for fortified wine and brandy production, as well as ‘Rhine Rieslings’ and ‘Hock’ under the ownership of H. Buring & Sobels.

It was also owned for a period by French company Remy Martin in the 1980s, before being sold to Wolf Blass in 1987, eventually merging into Southcorp, Foster’s and now Treasury Wine Estates.

The expansion into the Clare Valley follows Seppeltsfield’s purchase of the Ryecroft winery and vineyards in McLaren Vale earlier this year, as well as the opening of a $75 million chateau in China in conjunction with Minquan Jiuding Wine Company Ltd in May.