App to help Chinese visit Barossa, Gawler regions

Chinese visitors who are delighting in the Barossa and Gawler regions can now enjoy it a little better with the use of a world-first app.

The app, UWAI, will help the visitors engage with locals, do business better and even order a meal with ease.

The program is being tested in SA where about 850 businesses, from wineries to restaurants and tourism opportunities, have registered on the platform, with more expected in the near future.

Tourism Minister Leon Bignell said the government was looking into innovative ways the state could interact better with the 56,000 Chinese visitors.

“Successful engagement with the Chinese market is crucial for the SA economy – they are an integral part of our $6.3 billion visitor economy in addition to being one of our largest trading partners,” he said.

“The state government has invested an extra $70 million in tourism funding to market SA nationally and internationally and attract major events and conferences.

“Taking advantage of smartphone trends and social networks gives us an opportunity to strengthen our tourism relationships with China and help grow SA’s economy and jobs.”

Tourism Barossa regional tourism manager Cathy Wills said the UWAI digital platform would provide a welcome service to Barossa and SA businesses, turning smartphones into a local guide for Chinese visitors. 

“By taking business information and translating this into Chinese, it will make local business information more accessible for Chinese guests, and work to increase dispersal from Adelaide, out to the Barossa and other SA regions,” she said.