China delegation Barossa visit

Forty opportunistic international investors were in the Barossa Thursday sourcing premium food, wine and consumer goods from the Barossa and nearby regions.

The visit, organised through the state government and supported by Barossa Regional Development (RDA) Australia, has meant another crucial link between Chinese investors and the Barossa brand to further open up export doors.

Business delegates arrived in Adelaide on Wednesday from Hong Kong, Guangzhou and Shanghai.

“Buyers, in particular, are interested in looking to do business exports with rural areas like the Barossa,” Economic development executive investment and industry development Elena Shchepina said.

“This Barossa Valley and Northern Districts event was also opened up to other regional businesses including, the Clare Valley,” she added.

Further supporting the export connection is Barossa RDA export and marketing networks consultant Jade Liu, who explained promotion of the business brand is “key”.

“What the visit means is making a connection between businesses and these people and getting the name brand out there, getting them to enjoy our businesses, to look after the brand name and further connect China with Australia,” Ms Liu said.

Thursday’s gathering at Lambert Estate Winery, Angaston, was one of just four trade visits the Chinese delegates attended throughout the state.

The Barossa event also included northern and southern regional business who showcased their products by way of the trade event hosted by Barossa RDA.

“Our SA businesses are already having some success in China and our government is committed to continuing to help open doors to local businesses,” Trade Minister Martin Hamilton-Smith.

Background statistics reveal that SA commodity exports to China were valued at AU$2.27 billion in the 12 months to June 2017, making up to 19.9 per cent of the state’s total exports.

Also pleasing is Shandong, China’s third largest economy is putting in place policies to transform from a large to a strong economy, Mr Hamilton-Smith explained.

A total of 120 South Australian companies will share their products with the Chinese delegates through the organised events to run until Friday.

Visitors will also head to the Royal Adelaide Show to meet more export-ready state based companies.

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