The birth of a retail map to further celebrate Barossa’s makers and creators is set to complement a Barossa experience launched during the Vintage Festival.
Supported by Tourism Barossa, the map will be released in late June and will promote local made products available for purchase.
“We know that tourists, both international and domestic, want to purchase gifts to take home with them, and many of these people want to purchase something that is locally made and has a story behind it,” regional tourism manager Cathy Wills said.
To become involved in the map, Tourism Barossa calls on those who offer general retail experience, and have an accessible retail space with goods in the categories of handcrafted, art and design, home wares, fashion and children’s items.
For more information, contact Taryn at Tourism Barossa via email, email@example.com.
Meanwhile, this latest initiative follows the Shop Barossa Tasting Trail which was a huge hit when launched during the Vintage Festival.
Over 30 retailers across the region offered one day exclusive in store promotions alongside bite sized samples of Barossa food and beverages. Also, for the first time, shoppers were given the opportunity to enter a draw to win a $200 shopping voucher, courtesy of Tourism Barossa. The response to the shopping competition meant 300 entries were received.
Birdwood’s Louise Hanna was the winner of the voucher after shopping her way around various stores including Living By Design, Primp Style Co and A Time for Seasons. “I enjoyed that retailers were showcasing local food and wine, along with their own products,” she said. “It was a two-fold shopping experience.”