News 
 Local News 
 News 
 General 
 Plenty to chew over 

Plenty to chew over

17 Dec, 2009 09:05 AM
There were no punches pulled at a long lunch last week.

About 250 people gathered at Chateau Tanunda on Wednesday, for the second Barossa Generations Lunch.

The $80-per-ticket event featured a panel of speakers and was moderated by Jane Ferrari, Yalumba winemaker.

While Jane had the crowd in stitches of laughter, there were plenty of serious points to ponder raised by the panel.

The speakers included John Duval, winemaker; Prue Henschke, viticulturist; Mark McNamara, chef; Stefan Ahrens, businessman; and Bob McLean, former marketer and now winemaker.

The most pertinent topic covered was the state of the wine industry.

The long lunch came just weeks after the Wine Restructuring Action Agenda was revealed, with an oversupply reality check.

This statement is still a talking point for the Barossa Grape and Wine Association, wine making companies, winemakers and grape growers.

Prue Henschke, who leads the viticulture team for the famous Henschke winery, reminded people of industry estimations of up to 20 per cent oversupply, and a similar percentage of vineyard that is deemed uneconomical.

“We’ve all heard the figures,” Mrs Henschke said.

“And we know it is mainly the vineyards that supply ‘E-grade’ fruit that are uneconomical.”

Mrs Henschke said some growers will have to seriously consider withdrawing from the industry.

“My favourite term is mothball,” she said.

(A mothballed vineyard would be retained with minimal maintenance and no efforts made to harvest or sell grapes.)

“It is up to us to finger point.

“If you’re not earning over $1000 a tonne there’s something wrong and you need to mothball or do something different.

“Some growers will have to find jobs elsewhere for a while.”

The panel had a clear message for the crowd.

Although times may be tough, the Barossa can lead the Australian wine industry recovery.

“I don’t know who started the rumour and propaganda about the Australian wine sector struggles,” Ms Ferrari said.

“But we have got to tell people that it is not all true.

Bob McLean backed the Barossa to come up trumps.

“Across the market ‘Barossa’ is still the biggest word in the whole wine industry,” he said.

“Own it.

“We have got to sell the positives.

“And there are positives everywhere.”

Print
Increase Text Size
Decrease Text Size

comments


Date: Newest first | Oldest first
While the issues of weather and over supply are real there are too few wine companies tackling the significnt oportunities that exist in all their processes and supply chains. It is not just about reducing cost (which is important) it also about understanding how the relationships and inter-relationships of an end-to-end (including the ciustomer) value chain can add more to the value offer, and how all can share in the benfits of seeing and working differently. Look past the obvious and traditional and look at what has to be done to deliver the value proposition as seen from the customers perception.
Posted by Andrew Stewart, 22/12/2009 11:22:50 AM, on Barossa & Light Herald

post a comment


Screen name  *
Email address  *
Remember me?
Comment  *
 
We invite and encourage our readers to post comments. Comments are moderated and will appear as soon as our editor has approved them. When posting comments you agree to be bound by our Terms and Conditions.
LUNCH PANEL: (From left) Stefan Ahrens, Mark McNamara, Prue Henschke, Bob McLean and John Duval at last week’s Barossa Generations Lunch.
LUNCH PANEL: (From left) Stefan Ahrens, Mark McNamara, Prue Henschke, Bob McLean and John Duval at last week’s Barossa Generations Lunch.

Most popular articles

1) Apple iPhone 4 32GB43 plans 1%
2) Apple iPhone 4 16GB44 plans 5%
3) HTC Desire4 plans 3%
4) Apple iPhone 3GS 8GB33 plans 2%
5) Sony Ericsson Xperia X10 Mini Pro37 plans 1%

Mobile Phones | Broadband Plans

Get the best deal at Fairfax Digital - Rural Press



Barossa & Light Herald







Weather brought to you by:

Weatherzone

Navigate

Classifieds

More Ways to Read

Front Page

Current Issue
Privacy Policy | Conditions of Use | Advertising Terms | Copyright © 2010. Fairfax Media.
 SEND...
 SAVE...
 SHARE...